grahame smith art director


I’ve gained some extensive experience and indepth knowledge on the retail side of things after working for a year as the Retail Creative Director on the Woolworths account

(at m&c saatchis,Sydney).

My responsibilities included overseeing the design and layout of every aspect of the daily retail print, the weekly national catalogue (‘fresh’), the seasonal ‘fresh market updates’ tvcs and the weekly ‘Product & Price’ tvcs, as well as working on the Brand TV campaigns.

It also included creating and designing creative for outdoor media, instore display signage and point of sale.

Woolworths ‘Super Trolley’ Launch

Woolworths ‘Price & Product’ campaign